Shopify Marketing Agency for Brands That Want One Team on Email and Ads
Hey Frankie is a Shopify marketing agency for DTC brands that want one senior team running Klaviyo email and SMS, Meta, Google and TikTok ads, and the creative for all of it. We run the channels as one program off your Shopify data, so the promo calendar, the customer list and the ad creative move together. We took Hotel Collection from $5M to $33M in under 12 months, and at Toups & Co email is now 55% of revenue.
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The results we point to
$2M to $10M+ in under two years: James Michelle, a jewelry brand later acquired by private equity. $50M+ in paid media directed, millions of emails sent, 13+ ecommerce clients.
What we actually do for Shopify brands
If you run a Shopify store and your marketing is a Meta agency, an email freelancer and a Google account nobody has opened since the last audit, you are paying three vendors to argue about one customer. Here is what we do instead.
Klaviyo email and SMS wired to your store
Shopify and Klaviyo share every order, product and customer, which is the whole reason the stack works. We build or rebuild the flows (welcome, abandoned cart and checkout, browse, post-purchase, win-back, VIP), run the campaign calendar around your margin and inventory, segment on real purchase behavior, and fix deliverability. At Toups & Co this is 55% of revenue.
Shopify and Klaviyo share every order, product and customer, in both directions.
Meta ads with your catalog doing the work
Catalog and Advantage+ campaigns fed by your Shopify product feed, new creative every week, and an account structure built for how Meta buys now. We watch MER (total revenue divided by total ad spend, measured in Shopify, not in Ads Manager) because Meta's own ROAS is a hint, not a result.
Google Shopping from a clean feed
Most Shopify stores run Google on a Merchant Center feed that was set up once and never touched. We fix the feed first (titles, product types, disapprovals), then run Shopping and Performance Max against it, with Search for what Shopping cannot answer. Speed Cube Shop's Google channel grew 30% on 25% better efficiency this way.
Fix the feed first, then run Shopping and Performance Max against it.
TikTok ads where the product fits
Some Shopify products sell on TikTok and most do not. We test it when the product and audience say yes, with the same creative engine, and we stop when the numbers say stop.
Measurement that uses Shopify as the truth
Every platform claims the same order. We set a break-even MER from your real margins and judge every channel against it, so the budget moves on evidence rather than on which dashboard shouted loudest. Reporting lives in your accounts, not in our deck.
Every platform claims the same order. MER is measured in Shopify and judged against a break-even set from your margins.
Landing pages and offers that match the ad
The ad is half the job. We build and test the landing pages, bundles and offers on your Shopify theme so the click has somewhere to go, and we use the checkout tools Shopify gives you (Shop Pay, upsells, subscriptions where the product supports it) instead of fighting them.
Email and ad creative, in house
The redesign libraries show the standard: emails and ads rebuilt to sell, not to win a design award. Every flow, campaign and ad gets that treatment.
What working with us looks like
A senior strategist owns your account and is on every call. A designer and a copywriter feed email and ads every week, and a media buyer and an email lead run their channels against the same plan and the same Shopify numbers. No interns or junior staff on client calls, a cap on clients so nobody is stretched thin, and a little spare capacity on purpose so a new client never means a worse month for an existing one.
Who this is for
- Shopify and Shopify Plus brands that want one team running email, SMS and paid end to end, not a vendor per channel.
- A product people reorder or recommend. We can scale demand; we cannot create it for a product nobody wants twice.
- Owners and marketing leads who want to talk to the person doing the work and who will share margin and revenue so the plan is built on real numbers.
Who it is not for
- Brands under $1M a year. A freelancer or a few weeks of your own time will get the core flows live for less than a retainer.
- Agencies and freelancers looking for white-label help.
- Brands that want a dashboard and no conversation.
- Stores that need a theme built or a replatform. We run the marketing on your store; we are not a Shopify development shop.
How we price it
A flat monthly retainer scoped to the channels you want run and the volume the account needs, quoted on the first call. No share of email revenue. The first call is also where we tell you if we are not the right fit, which happens, and we will say which kind of help you need instead.
Questions we get asked
What does a Shopify marketing agency do?
Runs the channels that bring customers to a Shopify store and bring them back: Meta, Google and TikTok ads, Klaviyo email and SMS, and the creative for all of it. A good one also fixes the plumbing those channels depend on, the Merchant Center feed, the Klaviyo integration, the landing pages, and measures everything against Shopify's numbers rather than each platform's own report.
Do you work with Shopify Plus?
Yes. The marketing is the same; Plus gives us more to work with on checkout, scripts and B2B. Most of what we do lives in Klaviyo, Meta, Google and your theme, which are the same on Shopify and Shopify Plus.
Do we need to be on Klaviyo?
For email and SMS, we strongly prefer it, because the Shopify integration is the deepest and it is what we know best. If you are on another platform we will say on the first call whether it is worth migrating, and what it would cost in time. Paid media does not depend on your email platform.
How much does a Shopify marketing agency cost?
Published 2026 ranges for a real program run from $3,000 to $8,000 a month per major channel, and higher with campaign volume, SMS or multiple stores. We charge a flat monthly retainer scoped to your account and quoted on the first call, with no share of revenue. Our email agency pricing article explains what should be included at each level.
Can you build or redesign our Shopify store?
No. We build and test landing pages, offers and bundles on your existing theme, and we design every email and ad, but we are not a development agency. If you need a theme built, hire a Shopify developer and bring us in when the store is ready to sell.
Do you work with brands that are not on Shopify?
Yes. Meta, Google, TikTok and Klaviyo work the same on WooCommerce, BigCommerce and Magento. The page is about Shopify because many of the brands we run are on it and because the Shopify and Klaviyo integration is the one we lean on hardest.
How fast do you get started?
Access to Shopify, Klaviyo and the ad accounts, 90 days of revenue and spend, and your rough margin. That is enough to tell you on the first call what we would do first. The first rebuilt flow or the first new ad set is normally live inside three weeks.
Next step
Tell us what you sell, what you spend and what is not working in your Shopify store. We will tell you on the first call whether we can move it, and what we would do first.
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