Hey Frankie

Free library · 20 email redesigns

20 Must-See Email Redesigns

Abercrombie, Aesop, Hydro Flask and 17 more, rebuilt to get the click, with the thinking behind every change. One is below. The rest are a short form away.

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Clients include

OllyHotel CollectionPair of ThievesGooseberryBryan AnthonysBadass Beard Care

1 of 20, built to convert

Abercrombie, before and after

Before
Abercrombie original email
After
Abercrombie redesigned email

Scroll inside each phone

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The bold 15% OFF immediately grabs attention, supported by a concise promo code placement for easy visibility.

Separate sections for categories make it easy for users to shop, reducing the effort to find relevant products.

An offer you can read from across the room, then one section per shop. That is the whole difference.

That was one. There are 19 more.

Redesigns of emails from Aesop, Hydro Flask, Sunday Riley, Veja, Mack Weldon, Bergdorf Goodman and more. Each one before, after and annotated. Tap any one to get the library.

The team behind the redesigns

Hey Frankie runs email and paid media for ecommerce brands. These are three of them.

Hotel Collection$5M to $33Min under 12 months
James Michelle$2M to $10M+in under 2 years, later acquired by private equity
Toups Inc.$2M to $15M+in under 18 months

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