Free library · 20 email redesigns
20 Must-See Email Redesigns
Abercrombie, Aesop, Hydro Flask and 17 more, rebuilt to get the click, with the thinking behind every change. One is below. The rest are a short form away.
Clients include






1 of 20, built to convert
Abercrombie, before and after


Scroll inside each phone
The bold 15% OFF immediately grabs attention, supported by a concise promo code placement for easy visibility.
Separate sections for categories make it easy for users to shop, reducing the effort to find relevant products.
An offer you can read from across the room, then one section per shop. That is the whole difference.
That was one. There are 19 more.
Redesigns of emails from Aesop, Hydro Flask, Sunday Riley, Veja, Mack Weldon, Bergdorf Goodman and more. Each one before, after and annotated. Tap any one to get the library.
The team behind the redesigns
Hey Frankie runs email and paid media for ecommerce brands. These are three of them.
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