Hey Frankie

Free library · 40 ad redesigns

40 Must-See Ad Redesigns

Bombas, Glossier, Liquid Death and 37 more, rebuilt to stop the scroll and get the click, with the thinking behind every change. One is below. The rest are a short form away.

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Clients include

OllyHotel CollectionPair of ThievesGooseberryBryan AnthonysBadass Beard Care

1 of 40, built to convert

Bombas, before and after

BeforeBombas original ad
AfterBombas redesigned ad
View the full comparison

Lifestyle photo, a review and a button that says what to do. That is the whole difference.

That was one. There are 39 more.

Redesigns of ads from Dollar Shave Club, Glossier, Liquid Death, Kylie Cosmetics, Caraway, The Ridge and more. Each one before, after and annotated. Tap any one to get the library.

The team behind the redesigns

Hey Frankie runs email and paid media for ecommerce brands. These are three of them.

Hotel Collection$5M to $33Min under 12 months
James Michelle$2M to $10M+in under 2 years, later acquired by private equity
Toups Inc.$2M to $15M+in under 18 months

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