Free library · 40 ad redesigns
40 Must-See Ad Redesigns
Bombas, Glossier, Liquid Death and 37 more, rebuilt to stop the scroll and get the click, with the thinking behind every change. One is below. The rest are a short form away.
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Clients include






1 of 40, built to convert
Bombas, before and after
Before

After

Lifestyle photo, a review and a button that says what to do. That is the whole difference.
That was one. There are 39 more.
Redesigns of ads from Dollar Shave Club, Glossier, Liquid Death, Kylie Cosmetics, Caraway, The Ridge and more. Each one before, after and annotated. Tap any one to get the library.
The team behind the redesigns
Hey Frankie runs email and paid media for ecommerce brands. These are three of them.
Hotel Collection$5M to $33Min under 12 months
James Michelle$2M to $10M+in under 2 years, later acquired by private equity
Toups Inc.$2M to $15M+in under 18 months
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