Is Shopify website traffic from Council Bluffs, Iowa wrecking your Shopify analytics data?
Here's how this normally plays out.
A store owner looks at their session data and instantly gets excited because of the spike in traffic. Right after that, they look at their conversion data and watch the conversion rate drop.
This is when store owners start thinking, "What's wrong with my conversion rate?" or "WTF is wrong with my site?!"
The good news is that there's likely nothing wrong with your site. Council Bluffs is home to one of Google's largest data centers, and the sessions you're seeing are most likely bots and crawlers running on servers there, not shoppers.
Given that this traffic comes and goes pretty quickly for most sites, the quickest fix is to simply filter your data and remove Council Bluffs, Iowa.
When you add this filter, you'll likely see your conversion rate go back to normal.
Seeing the same spike from Virginia? Read our guide to Ashburn, Virginia Shopify traffic. It's the same problem with the same fix.
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