I've never hired an agency that didn't let me down.

And I own one. Stay with me.

I'm Ryan Shell. I started a brand in 2012. Bootstrapped it. Ran it profitably for 14 years. Took it on Shark Tank.

And somewhere in there, my brand got big enough to need help but not big enough to hire the right help. The right hire was a $300K CMO. What I could afford was a string of agencies and freelancers who let me down.

If you're doing $2M to $15M, you know that gap. You're standing in it right now.

Here's what I see inside brands your size.

The train is moving. You're just not sure where it's going.

Ad spend keeps climbing. Efficiency doesn't. Creative is thin, and the account isn't managed as aggressively as your money deserves.

ROAS is the number everyone reports to you. It's also the easiest number to hide behind.

You know LTV and AOV matter. Nobody's handed you a plan for moving either one.

You've hired this person. Hired that agency. Fired them both. You're still searching.

Your promo calendar is last year plus gut feel. It isn't chasing opportunity, and it isn't getting smarter.

That's not six problems. It's one problem showing up six ways. Nobody senior is looking at the whole P&L.

That's the seat I fill.

I've made the decisions you're facing with my own money on the line. I owned the inventory. I felt the bad months. I shipped the holiday orders myself.

Most people advising you have only ever spent someone else's budget.

$5M to $32M in under a year. $732K a month to $3.3M a month in eight months. 14 profitable years. More than $50M in paid media directed. Shark Tank.

Here's what working together looks like. One monthly working session on whatever is costing you the most. A direct line to me in between. A quarterly deep dive into where the money actually is.

And here's what it isn't. I don't build your sends. I don't run your ads. I don't make decks about your synergies. Your team executes. You get the judgment. No team to execute? Then this isn't a fit, and I'll tell you.

$3,500 to $5,000 a month. Three-month minimum. Four clients a quarter, because it's me, not a team.

Not ready for that? Good. You shouldn't be.

Start with a paid teardown of your business. You get a recorded walkthrough and a one-page plan showing where your P&L is leaking. Work with me within 30 days and the full fee comes off your first invoice. Request access.

Ryan Shell
Founder, Hey Frankie & Fellow Brand Owner

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