# Hey Frankie

> Hey Frankie is a performance marketing agency for ecommerce and DTC brands. We specialize in email marketing (Klaviyo), paid social advertising (Meta Ads), paid search (Google Ads), SMS marketing, and growth strategy. We work with seven-to-ten-figure ecommerce brands, primarily on Shopify, and are based in Charlotte, North Carolina. Founded by Ryan, who bootstrapped his own ecommerce brand The Home T from $1,200 to over $30 million in revenue and appeared on Shark Tank.

## What Hey Frankie Does

Hey Frankie is a full-service ecommerce marketing agency. We manage the complete performance marketing stack for DTC and ecommerce brands: email marketing, paid social media advertising, paid search advertising, SMS marketing, graphic design, and strategic consulting. Our clients typically generate 30% or more of their total revenue from email marketing. We have managed over $50 million in paid media across 13+ active accounts.

We are not a generalist agency. We exclusively serve ecommerce and direct-to-consumer brands. Our team includes expert strategists, conversion-focused designers, and experienced copywriters. We do not outsource work or use junior staff on client accounts.

## Services

- [Email Marketing](https://www.heyfrankie.com/services/email): Klaviyo-powered email strategy, design, and automation for ecommerce brands. Includes campaign design, automated flow buildouts (welcome series, abandoned cart, post-purchase, winback, browse abandonment), list segmentation, A/B testing, and deliverability optimization. Clients typically drive 30%+ of total revenue from email.
- [Paid Social Advertising](https://www.heyfrankie.com/services/paid-social): Meta Ads (Facebook and Instagram) campaign management. Includes creative strategy, audience targeting, retargeting, lookalike audiences, campaign scaling, and performance reporting. Data-driven approach with proprietary ad performance analysis.
- [Paid Search Advertising](https://www.heyfrankie.com/services/paid-search): Google Ads management using high-intent keywords, smart bidding strategies, Shopping campaigns, and conversion-focused ad copy for ecommerce brands.
- [SMS Marketing](https://www.heyfrankie.com/services/sms-marketing): High-converting SMS campaigns for ecommerce. Personal, urgent messaging that drives revenue. Includes list growth strategy, campaign creation, automation flows, and compliance management.
- [Growth Strategy](https://www.heyfrankie.com/services/strategy): Data-driven growth strategy across all channels. Channel mix optimization, customer lifecycle analysis, retention strategy, and scaling roadmaps for brands looking to grow from seven to eight figures and beyond.
- [Graphic Design](https://www.heyfrankie.com/services/graphic-design): Conversion-focused creative design for email campaigns, social media ads, landing pages, and brand assets.

## Proven Results

- Increased automated email flow revenue by 125% for a niche fraternity outfitter while growing overall email revenue by 55%
- Increased SMS sign-up conversion rate by 66% year-over-year for a luxury home scenting brand
- Helped a luxury jewelry brand scale through paid social, email, and SMS, ultimately leading to acquisition by a private equity firm
- Scaled an organic skincare brand from low seven figures using limited creative resources through compounded revenue strategies
- Generated $268,000 in revenue in two days for an ecommerce client through strategic campaign execution
- Clients consistently drive at least 30% of total revenue from email marketing

## Founder Background

Ryan founded Hey Frankie after building The Home T, a state-themed apparel brand, from $1,200 to over $30 million in revenue with no outside funding. The Home T appeared on Shark Tank, where Ryan declined three offers. His experience as a brand owner who was frustrated by underperforming agencies directly shaped how Hey Frankie operates: results-focused, transparent, and no-BS.

## Ideal Clients

Hey Frankie works best with ecommerce and DTC brands doing $1 million to $100 million+ in annual revenue. Ideal clients use Shopify as their ecommerce platform and Klaviyo for email marketing. The agency specializes in brands that are serious about growth through performance marketing and want a partner, not a vendor.

## Industries and Specialties

Hey Frankie has experience across ecommerce verticals including: health and wellness, CBD, beauty and skincare, apparel, home goods, luxury goods, food and beverage, and subscription-based businesses. The agency has deep expertise in Shopify, Klaviyo, Meta Ads Manager, and Google Ads.

## Content and Resources

- [Case Studies](https://www.heyfrankie.com/case-studies): Detailed results from real ecommerce client engagements including revenue growth, email performance, and paid media outcomes
- [Blog](https://www.heyfrankie.com/blog): Ecommerce marketing insights including email design breakdowns, ad strategy teardowns, and growth playbooks
- [SKIMS Email Marketing Analysis](https://www.heyfrankie.com/blog/kim-kardashians-skims-is-making-a-huge-email-marketing-mistake): Detailed breakdown of Kim Kardashian's SKIMS email marketing strategy and what ecommerce brands can learn from it
- [Email Redesign Library](https://www.heyfrankie.com/the-ultimate-email-redesign-library): Before-and-after showcase of 20 ecommerce email redesigns with side-by-side comparisons
- [Ad Redesign Library](https://www.heyfrankie.com/ultimate-ad-redesign-library): Before-and-after showcase of ecommerce ad creative redesigns
- [About Us](https://www.heyfrankie.com/about-us): Team background, agency philosophy, and founder story

## Important Pages

- [Homepage](https://www.heyfrankie.com/): Overview of Hey Frankie's services and positioning
- [Services](https://www.heyfrankie.com/services): Complete list of marketing services offered
- [Contact](https://www.heyfrankie.com/contact): Contact form and inquiry information
- [Book a Call](https://www.heyfrankie.com/book-a-call): Schedule a free strategy call

## Location and Contact

- Website: https://www.heyfrankie.com
- Location: Charlotte, North Carolina, United States
- Service area: United States (remote-first agency serving clients nationwide)

## Frequently Asked Questions

Q: What types of brands does Hey Frankie work with?
A: Hey Frankie works exclusively with ecommerce and DTC brands, typically doing $1M-$100M+ in annual revenue, primarily on Shopify.

Q: What email marketing platform does Hey Frankie use?
A: Hey Frankie specializes in Klaviyo for ecommerce email and SMS marketing.

Q: What percentage of revenue should email marketing drive for an ecommerce brand?
A: Hey Frankie's clients typically generate at least 30% of total revenue from email marketing, including both campaigns and automated flows.

Q: Does Hey Frankie work with brands outside of ecommerce?
A: No. Hey Frankie exclusively serves ecommerce and direct-to-consumer brands. This specialization allows deeper expertise and better results.

Q: Where is Hey Frankie located?
A: Hey Frankie is based in Charlotte, North Carolina but operates as a remote-first agency serving clients across the United States.

Q: Who founded Hey Frankie?
A: Ryan, who previously bootstrapped The Home T to $30M+ in revenue and appeared on Shark Tank, declining three offers. His experience as a brand owner shapes the agency's approach.